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王晶晶,张军. 环境不确定条件下用户参与与企业新产品开发绩效关系研究[J]. 安徽工业大学学报(自然科学版),xxxx,x(x):x-xx. DOI: 10.12415/j.issn.1671-7872.23083
引用本文: 王晶晶,张军. 环境不确定条件下用户参与与企业新产品开发绩效关系研究[J]. 安徽工业大学学报(自然科学版),xxxx,x(x):x-xx. DOI: 10.12415/j.issn.1671-7872.23083
WANG Jingjing, ZHANG Jun. A Study of Relationship between User Participation and Firm’s NPD Performance under Conditions of Environmental Uncertainty[J]. Journal of Anhui University of Technology(Natural Science). DOI: 10.12415/j.issn.1671-7872.23083
Citation: WANG Jingjing, ZHANG Jun. A Study of Relationship between User Participation and Firm’s NPD Performance under Conditions of Environmental Uncertainty[J]. Journal of Anhui University of Technology(Natural Science). DOI: 10.12415/j.issn.1671-7872.23083

环境不确定条件下用户参与与企业新产品开发绩效关系研究

A Study of Relationship between User Participation and Firm’s NPD Performance under Conditions of Environmental Uncertainty

  • 摘要: 开放式创新的时代,企业吸纳用户参与自身创新过程是提高创新绩效的重要策略。但用户参与会给企业带来管理复杂性而可能导致创新失败,也会由于用户参与创新的方式与外部环境是否匹配的问题而使用户参与创新成效难以预测。据此,基于知识基础观和权变理论,立足企业,对用户参与对新产品开发绩效的影响及不确定性环境的权变作用进行实证研究。利用444份国内企业样本,采用层次回归分析方法,探索不同用户参与模式如何与不确定环境不同构面特征相匹配,进而有效提升企业新产品开发绩效。结果发现:用户作为信息提供者和合作开发者的方式参与企业创新,有利于提高企业新产品开发绩效,但用户的独立创新与企业新产品开发绩效无显著关系;环境不确定性的不同维度对于用户参与与企业新产品开发绩效间关系产生不同影响,具体而言:市场动荡负向调节独立创新者与新产品开发绩效间关系,技术动荡正向调节合作开发者与新产品开发绩效间关系,竞争强度正向调节信息提供者与新产品开发绩效间关系。由此可见,企业需要基于所处环境的特征,相机决策采纳相应的用户参与方式,从而提高新产品开发绩效。

     

    Abstract: In the era of open innovation, it becomes an important strategy for a firm to involve users participating into its course of new product development. However, user involvement can introduce management complexity that may lead to innovation failure, and the effectiveness of user participation in innovation can be unpredictable due to issues of whether the manner of user involvement matches the external environment. Accordingly, Based on knowledge-based view and contingency theory, from a firm’s perspective, the impact of user participation on the new product development (NPD) performance and the contingency effect of environmental turbulence was investigatesd.Using data from 444 domestic firms and hierarchical regression model, how different modes of user involvement align with various dimensions of uncertain environments was explored, thereby effectively enhancing the new product development performance of enterprises. The results find that the participation of users as information providers and co-developers is conducive to improving the NPD performance, while user participation in its solitary manner has no relationship with the firm’s new product development performance significantly. Different dimension of environmental uncertainty has different effect on relationships between different ways of user participation and new product development performance. Specifically, market turbulence negatively moderates the relationship between user participation in solitary manner and NPD performance. Technology turbulence positively moderates the relationship between co-developers and NPD performance, and competitive intensity positively moderates the relationship between information providers and NPD performance. Thus, it is evident that enterprises need to make situational decisions based on the characteristics of their environment to adopt appropriate forms of user involvement, thereby improving new product development performance.

     

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