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环境不确定条件下用户参与与企业新产品开发绩效的关系研究

A Study of the Relationship Between User Participation and Firm’s New Product Development Performance under Conditions of Environmental Uncertainty

  • 摘要: 开放式创新的时代,企业吸纳用户参与自身创新过程是提高创新绩效的重要策略,但用户参与会给企业带来管理复杂性而可能导致创新失败,也会由于用户参与创新的方式与外部环境是否匹配的问题而使用户参与创新成效难以预测。据此,基于知识基础观和权变理论,立足企业,实证研究用户参与对新产品开发绩效的影响及不确定性环境的权变作用。利用444份国内企业样本,采用层次回归分析方法,探索不同用户参与模式如何与不确定环境不同构面特征相匹配,进而有效提升企业新产品开发绩效。结果发现:用户作为信息提供者和合作开发者的方式参与企业创新,有利于提高企业新产品开发绩效,但用户的独立创新与企业新产品开发绩效无显著关系;环境不确定性的不同维度对用户参与与企业新产品开发绩效间的关系产生不同影响。具体而言:市场动荡负向调节独立创新者与新产品开发绩效间的关系,技术动荡正向调节合作开发者与新产品开发绩效间的关系,竞争强度正向调节信息提供者与新产品开发绩效间的关系。由此可见,企业需要基于所处环境的特征,相机决策采纳相应的用户参与方式,从而提高新产品开发绩效。

     

    Abstract: In the era of open innovation, it becomes an important strategy for a firm to involve users participating into its course of new product development. However, user involvement can introduce management complexity that may lead to innovation failure, and the effectiveness of user participation in innovation can be unpredictable due to issues of whether the manner of user involvement matches the external environment. Accordingly, based on knowledge-based view and contingency theory, and from a firm’s perspective, the impact of user participation on the new product development (NPD) performance and the contingency effect of environmental turbulence was investigatesd.Using data from 444 domestic firms, hierarchical regression analysis was employed to explore how different modes of user involvement align with various dimensions of uncertain environments, thereby effectively enhancing the NPD performance of enterprises. The results find that user participation as information provider and co-developer is conducive to improving the company’s NPD performance. However, user participation in its solitary manner has no relationship with the firm’s NPD performance significantly. Different dimensions of environmental uncertainty have different effects on relationship between user participation and NPD performance. Specifically, market turbulence negatively moderates the relationship between user participation in solitary manner and NPD performance, and technology turbulence positively moderates the relationship between co-developers and NPD performance, and competitive intensity positively moderates the relationship between information providers and NPD performance. Thus, it is evident that enterprises need to make situational decisions to adopt appropriate forms of user involvement based on the characteristics of their environment, thereby improving NPD performance.

     

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