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客户稳定性对企业创新质量的影响

Impact of Customer Stability on Corporate Innovation Quality

  • 摘要: 以2007—2023年沪深A股上市公司为样本,基于前五大客户数据,实证检验客户稳定性对企业创新质量的影响,并考察管理费用率、财务费用率与产能利用率的中介机制,进一步从企业竞争能力与要素密集度视角进行异质性分析。结果表明:客户稳定性显著促进企业创新质量提升,其作用机制主要通过降低创新相关成本(降本)和提升供需匹配效率(增效)2条路径实现;在劳动密集型行业及市场竞争能力较弱的企业中,客户稳定性对创新质量的促进作用更为明显。据此,企业应将长期客户关系提升至战略高度,依托稳定客户群的知识与需求优势,优化资源配置与运营效率,并应结合企业类型与行业特征制定差异化的客户关系策略,将客户稳定性转化为持续提升创新质量和核心竞争力的关键动力。本研究拓展了企业创新质量前因与客户稳定性经济后果的理论视角,为企业通过构建稳定客户关系实现高质量创新提供了理论支持和大样本经验证据。

     

    Abstract: The impact of customer stability on the quality of corporate innovation was empirically examined using a sample of A-share listed companies in Shanghai and Shenzhen from 2007 to 2023, based on data from the top five customers. The mediation mechanisms of management expense ratio, financial expense ratio, and capacity utilization rate were investigated, and heterogeneity analysis was further conducted from the perspectives of corporate competitive capability and factor intensity. The results indicate that customer stability significantly enhances corporate innovation quality, with its mechanism primarily realized through two pathways: reducing innovation-related costs (cost reduction) and improving supply-demand matching efficiency (efficiency enhancement). In labor-intensive industries and among firms with weaker market competitiveness, the promoting effect of customer stability on innovation quality is more pronounced. Therefore, enterprises should elevate long-term customer relationships to a strategic level, leverage the knowledge and demand advantages of stable customer bases to optimize resource allocation and operational efficiency, and formulate differentiated customer relationship strategies based on firm type and industry characteristics. This will transform customer stability into a key driver for continuously improving innovation quality and core competitiveness. This study expands the theoretical perspectives on the antecedents of corporate innovation quality and the economic consequences of customer stability, providing theoretical support and large-sample empirical evidence for enterprises to achieve high-quality innovation through building stable customer relationships.

     

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