How to Motivate Employees’ Low-carbon Organizational Citizenship Behavior Under “Dual Carbon” Goal?An Empirical Investigation from the Perspective of Corporate Low-carbon Culture

The low-carbon organizational citizenship behavior of the employees under the goal of carbon emission peak and carbon neutrality plays an important pole in the successful implementation of the low-carbon transformation strategy. Based on social exchange theory and social identification theory, a theoretical model was constructed to test whether employees ’ perception of corporate low-carbon culture motivates their low-carbon organizational citizenship behavior through the mediation of organizational identification and the moderation of environmental emotion. The hierarchical regression analysis and Bootstrap procedure were used to analyze 340 samples collected in Chinese environmental protecting and greening industries. The results show that employees ’ perception of corporate low-carbon culture positively correlates with their low-carbon organizational citizenship behavior, and this relationship is partially mediated by organizational identification. Further, employees ’ environmental emotion strengthens the positive relationship between organizational identification and low-carbon organizational citizenship behavior, and moderates the mediating effect of organizational identification. It is suggested that enterprises carry out low-carbon actions that are beneficial to the positive image of enterprises, so that employees can have a high degree of organizational identification with the enterprise ’s low-carbon culture heartfeltly. At the same time, regulations, active communication and other rigid and flexible means can arouse their yearning for nature and environmental emotion of pollution guilt, and finally stimulate the low-carbon organizational citizenship behavior of employees to promote the low-carbon transformation of enterprises.