Spatial Vitality Representation of Traditional Villages Based on Multivariate Data Analysis: Take Xixinan Village in Huangshan City as an Example

Taking the traditional village of Xixinan as an example to explore the spatial vitality of traditional villages, Baidu heat map, text analysis method (ROSTCM6), spatial syntax, map point of interest data (POI) and ArcGIS related spatial analysis were used to reveal the spatial vitality of traditional villages from the three dimensions of social space, material space and cultural space,and the strategies of promoting the spatial villages were put forward. The results show that the experiencer's psychological satisfaction is high, crowd activities show strong temporal and spatial agglomeration, and the overall social space vitality is strong. The use of transport space is markedly differentiated, social service facilities are concentrated in the north and south, and the vitality of physical space is imbalanced. Villages have rich historical and cultural resources, complete traditional space texture, and great potential to enhance the vitality of cultural space. The space vitality of Xixinan village can be further enhanced by enhancing the recognition and experience of the village space, improving the social service function of the facilities, and exploring the characteristic value of the excellent traditional culture.